Pros & Cons of Hiring a “Top Producer” Real Estate Agent

February 6th, 2010

The potential benefits of using a “top producer” real estate agent (agent who has closed a significant number of deals over a finite period of time) are probably self-evident. You’d presumably be represented by a professional who knows how to get a deal done (both a listing and a sale), has “seen it all,” so to speak, and whose name recognition may prove to be that extra thing that gets you across the purchase or sale finish line.

But are there also potential drawbacks? Is it always best to hire a top producer, or agent who works for a top producer? Does being a top producer automatically make an agent the right one for you and your particular situation?

My position is probably obvious – this is AgentsCompared.com, not TopProducerAgentsCompared.com. I think there is a lot of good stuff to be said about working with a REALTOR® who perhaps could sell a home in his or her sleep. But I don’t think it automatically makes that professional the right choice for every home buyer and seller. Like most things in life, it just depends.

You won’t find a whole lot written about this subject (shame on me for taking so long to write this post!), which is why this blog post last summer from Chicagoland broker Gary Lucido really stood out. I’d be very interested in your take.

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Playing to Your Strengths – Ken Tracy gets it!

February 5th, 2010

Late last week we revised our value proposition for Chicagoland REALTORS®. It’s now included on all of our agent landing pages, and will soon be making its way into some of our agent advertising. The guts of it? “Win Over Prospects by Emphasizing your Strengths.”

Within days of arriving at this new way of describing what we bring to the table for local agents, I noticed this blog post by Naperville REALTOR® Ken Tracy of Keller Williams, sharing some of his professional experiences and offering sound advice for his fellow agents.

Whether you’re in the “business” or not, it’s a quick read and inspiring story.

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What’s my home worth? – AgentAnswers(SM)

February 5th, 2010

What is the best way to figure out how much my house is worth? Should I hire an appraiser? Is there one website that’s better than the others?
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AgentAnswers(SM) invites prospective Chicagoland home buyers and sellers to send us general real estate questions via email or Twitter. We post questions on this blog (minus contact information) for local agents to respond to via comments. Notable responses are also featured in our Twitter feed.

REALTORS®, you don’t need to join AgentsCompared.com to participate. Just subscribe to this blog or follow us on Twitter (see right-hand column) to monitor new questions.

Check out previous AgentAnswers(SM) Q&As by clicking on the “Blog Categories” dropdown in the right-hand column and selecting “AgentAnswers”.

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We’re now offering FREE Standard Plan subscriptions to all Chicagoland REALTORS®

January 15th, 2010

Here’s our announcement from yesterday:

Chicago, IL – January 14, 2010 – AgentsCompared.com, a website that helps Chicagoland REALTORS® strengthen their web presence, stand out from competing agents, and attract prospective buyers and sellers looking for a real estate agent, is now offering free Standard Plan subscriptions to all Chicagoland REALTORS®. No credit card information is required. As before, the site does not charge any referral, lead or territory-based fees.

AgentsCompared.com, a new Affiliate Member of the Chicago Association of REALTORS®, invites agents to distinguish themselves across a variety of categories important to buyers and sellers, including success stories, relevant statistics, expertise, local market knowledge, service level, price, etc. Agents can target specific prospects (first time buyers, short sales, etc.) and post buyer and listing referral fee offers for participating agents to consider. Standard Plan subscribers can create one Buyer Package and one Listing Package that will be displayed in appropriate buyer and seller search results, respectively.

“REALTORS® are not commodities, and they shouldn’t be marketing themselves as if they were,” opined Michael Erdman, President and Founder of AgentsCompared.com. “We wanted to make it easier for Chicagoland real estate agents to highlight their individual strengths to home buyers and sellers, so we decided to start giving away Standard Plan subscriptions to all area REALTORS®,” he added.

AgentsCompared.com is unlike existing “find an agent” websites. The site is regularly promoted to prospective home buyers and sellers in Chicagoland, but does not solicit agent ratings or reviews. It also excludes “featured placements” and broker ads from search results. The site provides equal treatment to “top producers,” new agents, and everyone in between.

AgentsCompared.com continues to offer its Premium Plan subscription, which includes a personalized Profile Page and other amenities, for $9/month or $99/year (cancel at any time). The site serves all of Lake, DuPage, Cook (including all Chicago neighborhoods), Will, McHenry, Kane and Kendall counties.

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Use a Realtor® when shopping foreclosures? – AgentAnswers(SM)

January 7th, 2010

We’d like to check out foreclosed homes, but not short sales. What’s the best site for that? Do those homes show up in an MLS? Should we hire an agent to help us with the process? Do they charge for that?

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AgentAnswers(SM) invites prospective Chicagoland home buyers and sellers to submit general real estate questions to us by email or Twitter. We post questions on this blog (minus contact information) for local agents to respond to via comments. Notable responses are also featured in our Twitter feed.

Realtors® don’t need to join AgentsCompared.com to participate. Just subscribe to this blog or follow us on Twitter (see right-hand column) to monitor new questions.

Want to check out previous AgentAnswers(SM) questions and responses? Go to the “Blog Categories” dropdown in the right-hand column and select “AgentAnswers”.

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Five Freebies for Chicagoland Realtors®

January 6th, 2010

Here are five quick – and free – things any Chicagoland real estate agent can do right now to increase his or her visibility to prospective home buyers and sellers, courtesy of AgentsCompared.com:

1. Sign-up for a Standard Plan on AgentsCompared.com. Strengthen your web presence, stand out from competing agents, and win buyers and sellers looking for a local agent. The Standard Plan is free, no credit card required. No referral fees and no obligations.

2. Participate in AgentAnswers(SM). Monitor and answer questions submitted by prospective Chicagoland home buyers and sellers. Be sure to include your contact information when you post a response so readers can contact you directly for more information.

3. Do you Blog? Do you write a blog that targets prospective buyers and sellers? If so, let us know and we’ll link to it in our Chicagoland Real Estate blogroll (see right-hand column of any page on this blog). We’ll also highlight relevant blog posts both here and on Twitter.

4. Do you Facebook? Do you use Facebook to reach prospects? Share a link with us to include in our Chicagoland Realtors® on Facebook list (see that right-hand column again). In the future we may break this list down by location.

5. Do you Twitter? If you tweet with potential clients in mind, please tell us and we’ll include you in our Chicagoland Realtors® on Twitter list (appears in right-hand column here and on our Twitter page). We promote the list on Twitter and retweet relevant posts we find there.

If you’re submitting multiple links, feel free to do so in a single email. Happy New Year!

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Twibes says we’re influencial!

December 15th, 2009

Cool to see our Twitter feed listed as the tenth most influencial on this Twibes list.

I must admit I’m only vaguely familiar with the site, but am excited to see us listed so high, especially when considering the modest number of followers we have and the short amount of time we’ve been on Twitter.

Thank you, Twibes!

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