Archive for the ‘For Agents’ Category

Redfin Agent Greg Whelan on Choosing a REALTOR®

Tuesday, November 30th, 2010

Several months ago I invited local Realtors® to share their thoughts on what to look for when hiring a real estate agent. Redfin’s Greg Whelan recently stepped to the plate:

I suggest a customer should ask the following questions.

Is this your full time job?
Are you familiar with property type client seeks (e.g. condos, REOs, etc)?
Where were your last five deals?
Who else will be working with me?
Will you show me all properties for sale?
When am I committed to working with you?
Has a client ever filed a complaint?
How are you paid?

Thanks for sharing, Greg. Mighty impressive feedback on your webpage by the way!

Anyone else?

Chicago Association of Realtors® President-Elect Joins

Tuesday, May 4th, 2010

We’re always pleased when another real estate agent discovers and the value proposition it offers Chicagoland Realtors®.

But one of our newest members – Mabel Guzman – deserves special mention. Mabel is the President-Elect of the Chicago Association of Realtors®.

While is an Affiliate Member of CAR, we neither directly nor indirectly approached Mabel about joining the site. She simply signed up for a Premium Plan subscription over the weekend, one of a growing number of savvy agents who recognize the value of a service (offering free and paid options) that helps them attract more prospects.

Welcome aboard Ms. President-Elect!

What Makes You So Special? Seriously. What?

Wednesday, March 3rd, 2010

Here are two more posts I’ve been meaning to share from some folks who know a thing or two about real estate marketing. Like the others I’ve linked to, both tie-in well with our value proposition for REALTORS®.

While he has new web apps in mind here, Brian Boero at 1000watt Consulting makes the case for differentiating in his “Breaking Away from the Undifferentiated Realty Mass” post. His point? “There are lots of reasons to deviate from the standard real estate brokerage playbook. But there is none more compelling than this: In an industry with so much noise, new and different wins.” In other words, if you’re not different, become different.

Similarly, the people at the National Association of REALTORS® encourage agents to highlight the things that make them stand out: “Every Realtor is different and has different strengths and weaknesses. As a Realtor, if you suspect your client is having a hard time picking one agent to work with, try explaining to them what all Realtors have in common, and then explain what makes you stand out.”

Agents, please tell us, what is it that makes you stand out from the crowd? We, buyers and sellers, want to know.

Marketing 101 Southwest Airlines Style

Tuesday, March 2nd, 2010

Given the tie-in to our value proposition for Chicagoland REALTORS®, I couldn’t resist sharing this short video. As Jeff suggests, listen at the end for a quick reference to a competing carrier, which is the key takeaway for you agents out there.

Agents, how do YOU stand out to home buyers and home sellers?

How are you like a Chanterelle mushroom?

Monday, March 1st, 2010

I like to highlight blog posts by real estate agents and marketing professionals that unknowingly support our value proposition for Chicagoland REALTORS®.

Ron & Alexandra Seigel recently wrote one when they asked whether you – a real estate agent – could “state who you are and how you are distinct from your closest competition in a few quick phrases.” The question obviously doesn’t just apply to luxury real estate professionals. Find me any home buyer or seller who isn’t interested in the distinguishing characteristics of the agents they are considering.

Are you making them ask?

REALTORS® are NOT commodities – Jeff Blackwell gets it too!

Sunday, February 7th, 2010

In the past couple of days I’ve briefly written about our new value proposition for agents (“win over prospects by emphasizing your strengths) and the pros and cons of hiring a “top producer” agent.

This post from last October by Arizona REALTOR® Jeff Blackwell nicely ties the two concepts together. It touches upon the importance of agents actively differentiating themselves from their competition, and the good things that can come from consumers who notice a difference in what an agent brings to the table.

Playing to Your Strengths – Ken Tracy gets it!

Friday, February 5th, 2010

Late last week we revised our value proposition for Chicagoland REALTORS®. It’s now included on all of our agent landing pages, and will soon be making its way into some of our agent advertising. The guts of it? “Win Over Prospects by Emphasizing your Strengths.”

Within days of arriving at this new way of describing what we bring to the table for local agents, I noticed this blog post by Naperville REALTOR® Ken Tracy of Keller Williams, sharing some of his professional experiences and offering sound advice for his fellow agents.

Whether you’re in the “business” or not, it’s a quick read and inspiring story.