The value of AgentsCompared.com to area home buyers and sellers who are looking for an agent is of course directly proportional to the level of participation by local REALTORS®. While our agent ranks have grown significantly over the past six weeks (after we began offering free Standard Plan subscriptions), we continue to employ a variety of tactics, online and offline, direct and indirect, to get the message across to Chicagoland REALTORS® that joining AgentsCompared.com is a win/win proposition for them and consumers.
I’d like to share one such effort here. Tomorrow morning executives at twelve of the largest Chicagoland residential real estate companies will receive a brief introduction to AgentsCompared.com, and a straight-forward request to encourage their brokers and salespersons to give the site a try. I plan on posting reactions – be they written or verbal replies or spikes in registrations from particular companies, in the comments below.
It will be interesting to see which CEOs are the first to understand – and act on – the value proposition offered by AgentsCompared.com to local agents. But one thing is for sure: after tomorrow, none of these companies can say they didn’t know about AgentsCompared.com or its mission to help prospective Chicagoland home buyers and sellers make more informed decisions when selecting a real estate agent.
