How are you like a Chanterelle mushroom?

I like to highlight blog posts by real estate agents and marketing professionals that unknowingly support our value proposition for Chicagoland REALTORS®.

Ron & Alexandra Seigel recently wrote one when they asked whether you – a real estate agent – could “state who you are and how you are distinct from your closest competition in a few quick phrases.” The question obviously doesn’t just apply to luxury real estate professionals. Find me any home buyer or seller who isn’t interested in the distinguishing characteristics of the agents they are considering.

Are you making them ask?

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