REALTORS® are NOT commodities – Jeff Blackwell gets it too!

In the past couple of days I’ve briefly written about our new value proposition for agents (“win over prospects by emphasizing your strengths) and the pros and cons of hiring a “top producer” agent.

This post from last October by Arizona REALTOR® Jeff Blackwell nicely ties the two concepts together. It touches upon the importance of agents actively differentiating themselves from their competition, and the good things that can come from consumers who notice a difference in what an agent brings to the table.

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