Playing to Your Strengths – Ken Tracy gets it!

Late last week we revised our value proposition for Chicagoland REALTORS®. It’s now included on all of our agent landing pages, and will soon be making its way into some of our agent advertising. The guts of it? “Win Over Prospects by Emphasizing your Strengths.”

Within days of arriving at this new way of describing what we bring to the table for local agents, I noticed this blog post by Naperville REALTOR® Ken Tracy of Keller Williams, sharing some of his professional experiences and offering sound advice for his fellow agents.

Whether you’re in the “business” or not, it’s a quick read and inspiring story.

One Response to “Playing to Your Strengths – Ken Tracy gets it!”

  1. […] Jeff Blackwell gets it too! In the past couple of days I’ve briefly written about our new value proposition for agents (“win over prospects by emphasizing your strengths) and the pros and cons of hiring a […]

Leave a Reply